Thanks to Lazada’s parent company Alibaba, we’re part of the EURO’s official list of partners. But while they can splurge on getting David Beckham to shoot a TVC, we however, has very limited way to milk this partnership.

To maximise the potential to capture buzz, we tap on to something unique in our region. We know fans in the region are crazy about the matches. Crazy enough to actually to stay up until the wee hours of the morning.

Introducing the official Jersey PJs – the ultimate bedtime MVP born from a collaboration between UEFA Euro 2024 TM X Lazada. This one-piece game-time gear will let our fan show their love for the beautiful game, while taking swag and comfort to the max. Scream, cheer, jump. Strike that victory pose, and then dive into bed after the final whistle!

The 500 limited edition PJs causes excitement in the regional as we released them. Even Gucci Thailand ambassadors posted photoshoot of them in the fit.