For the 2nd wave of Lazada’s fashion campaign, we challenge the perception that our inventory lacks styles. Targeting the fashion-forward shoppers, we draw on the fact that fashion inspirations can come from a diverse spectrum. Whether it's a social feed, an #OOTD, a place, or even a mood – whatever inspires you, you can find it on Lazada.

We collaborated with a fashion stylist to curate numerous distinct looks, showcasing them in a fast-paced fashion film, demonstrating Lazada's range from Y2K, Glam, K-Pop, and more. Hitting the perception head on.