After overcoming the perception the quality and style, it’s time to bring out our secret weapon. For the final chess move, we turn Lazada’s amazing proprietary AI-powered image search into the key for hunt for the piece you love at an affordable price. Something no other fast fashion brand is able to do.

See something you like? Snap a picture with the app and find that exact piece (or something very similar) on Lazada, at a fraction of the price. Disrupting the way shopping is done.

The 360 campaign kick off with the hyper energetic film, paired with “scannable”, shoppable digital OOH that encourage the passerby to Snap, Search, and Style for Less.