For Saint Patrick’s day in Singapore, we treat every local Pat like a Saint.

The west side of the world gets crazy during St. Patrick’s day, hosting grand celebrations and all. Singapore? Not so much.

The truth is, we would not care less who that is and have no reason to celebrate the day at all. So to get the locals to care, and in turn drive sales, we treated every regular local Pat like a saint instead. By showing love to the local Pats, creating exclusive perks and promo in the name of them, something remarkable changed.